Foresight wanted a total rebranding for their NASDAQ listing: a new look, new website, amazing investor presentations & all the marketing material they could possibly need. And they wanted it fast. We delivered.
About Foresight Foresight is a technology company that designs & develops 3D multi-camera-based Advanced Driver Assistance Systems (ADAS). Their innovative system enables highly accurate & reliable detection during driving, while ensuring the lowest rates of false alerts – even under difficult driving conditions.
The Situation Foresight was about to launch on NASDAQ to raise the capital it needed to grow, but they realized they needed a total brand overhaul. Their existing materials were not going to cut it – their graphics were old-fashioned, their brand identity was not consistent, and they felt that they weren’t putting their best face forward for their big investment round.
So, they came to us.
What We Did Working together with the Foresight team, we developed a new, modern look. We built a wide range of graphics to describe clearly & simply what their system actually does – transforming dry, technical data into accurate messaging shared through a sharp, impressive visual language. We then tackled their website – designing & developing a completely new site to showcase what the company does, including product details, and competitive advantages. All was done in an accessible manner, with a smooth visual and story flow. One of the tactical decisions we made was to keep the original Foresight logo, but to build a whole new brand identity around it. This included a new color palette, new fonts, graphic design elements, animation, and a platform for their blog.