UX-UI design based on our vast experience with B2B & B2C platforms

When building a product, planning a UX experience, designing a website, app or business it is easy to assume that you know your customers, and to get confident that they cannot wait to use your product. We are sure that you have in-depth knowledge in your field, and that you have the passion but experience shows that it does not impress your potential customers.

Your customers do not have your prior knowledge, your patience, the motivation to learn and read like you. They do not really care about your product and how much you have invested in it. The only thing that interests them is how efficient and fast you can solve their problem or need.

Our users usually have very different motivation. They want to do things quickly, simply and with as little cognitive load as possible, which will allow them to return to their normal pursuits. To avoid this problem one needs to learn and get to know the users excellently. Understand what their fears and anxieties are and what their motivation is. The best way to do this is to involve them in the product building process as early as possible. Startups call it "Design partner". A customer who tries the product in its first versions, gives feedback and actually becomes a partner in the product building process. Products that go through such processes tend to be more successful because they fit perfectly to the target audience that is directly involved in their development.

Our effective approach will allow you to produce fast versions that you can test on real users, get feedback and continue to develop the product instead of building a giant monster that no one is likely to use.